Private label refers to products that are manufactured by one company but sold under another company’s brand name. Many retailers use private label strategies to offer exclusive items that help them stand out in the market while maintaining better control over pricing, quality, and customer loyalty. These products can range from food and clothing to electronics and beauty items, and they are often more affordable than well-known branded alternatives because marketing and advertising costs are lower. Private label also allows businesses to customize products according to their target audience’s needs, build stronger brand identity, and increase profit margins. As e-commerce and global sourcing continue to grow, private label has become a popular business model for entrepreneurs and retailers looking to create unique, competitive offerings in both online and offline markets.